Shakespeare at the Market: Much Ado About Nothing


After several successful bi-annual productions of Shakespeare at the Farm, hosted at East Austin’s urban Rain Lilly Farm, Present Company is expanding their presence and their mission to revitalize the art of theatre by bringing free, professional productions off the conventional stage and into unexpected locations in the community – i.e. your local grocery store. 

Present Company, in partnership with Whole Foods Market, presents Shakespeare at the Market: Much Ado About Nothing, to be performed on the rooftop of the downtown Austin flagship Whole Foods Market. The event will run Friday, Saturday, and Sunday evenings, with seating at 6:30 p.m., April 18 – May 11, 2014. Each performance will begin at 7 p.m. 

Promoting the philosophy of accessible and sustainable art, Shakespeare at the Market will be a free event, with an educational and entertaining pre-show (“The Shakespeare Field Guide”) before the performance. Guests are encouraged to arrive early, bring a blanket or short chair, and stop by the prepared foods department at Whole Foods Market to pick up a picnic tailored for the event. 

“This partnership with Whole Foods Market has deep anthropological roots,” said Stephanie Carll, co-artistic director of Present Company. “Street theatre was and is still what many communities utilize to educate, deliver news and information, and entertain – and it usually occurs in the heart of the community: the marketplace.” 

While the performances will be free, attendees will have the opportunity to donate to Present Company at the event or at the registers of the downtown Whole Foods Market store.  Guests are encouraged to RSVP for the play here.


For more information, please visit the Present Company Theatre website or the Facebook event page.
Whole Foods Market- Downtown

525 North Lamar Boulevard
Austin,TX 78703

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